attended a seminar, at the Learning Annex, hosted
by Jay Servidio, President of Teleteria,
with an assignment to scope out the formula
for making millions through adult websites.
XXX to $$$
over, Hef. According to the only firm to risk a guess, Massachusetts-based
Forrester Research Inc., online adult entertainment is a billion-dollar
industry. Lots of people want in on that action.
35 of us are gathered in a Toronto hotel room on a Friday night,
hoping to learn the secrets of selling smut online. Our guru of
choice: Jay Servidio, a New York-based cyberpreneur who runs Teleteria,
a Web-hosting service with a booming e-porn business. A tanned 38-year-old
with gold flashes streaking through his thick brown hair, Jay Servidio
makes no apologies for what he does. "This is a great way to
make money," he quips. "Its fun. Theres nudity
good to Rob, 34, who operates trucking and construction firms employing
25. "Im looking for an ulcerless business
he says. Arme, one of 10 women in the class, is also hopeful. The
48-year-old has tried multi-level marketing, run a pizza joint and
owned a 900 number. "But I want something more aggressive,
something that will make me more money fast $" Anne explains.
"The Internet and porn are a good combination."
Servidio promises not to rush as he outlines the basics. There may
be as many as 50,000 porn sites running at any one time, he says,
"but youre not competing with them all." With huge
demand for online porn and endless chum as jaded subscribers flit
from site to site, theres plenty to go around. "All you
need to bring to your website is 500 hits per day," says Jay
Servidio. That could gross you $600 a month, but be says his average
client makes $300 a day.
Servidio suggests a good starter site comprises a dozen pages of
free content, a sign-up page, a warning page ("If youre
under 18, stop here!"), and a members-only area linking to
at least 50,000 pictures and videos catering to a wide range of
"interests". "How about a site focussing on one subject?"
asks a longhaired man in a leather jacket from the back row. Why
limit your audience, asks Jay Servidio: "There are sexual appetites
that need to be satisfied that you dont even know about."
"I dont know about that!" counters the student.
explicit advice follows. Get an ISP with lots of bandwidth. Buy
your photos ($1 each) from the dozens of content providers who gather
at industry trade shows. Collecting membership fees is a snap: just
hire a billing company to do it for you.
made it sound easy, Jay Servidio gets philosophical. "Do you
all know who Warren Buffett is? Hes a god on Wall Street.
Hes a friend of Bill Gates." Jay Servidio tells us Buffett
once listed his personal pros and cons on a piece of paper, and
decided to purge all the negatives. "All of you have cons that
are holding you back from making money," he says. The class
falls silent. Jay Servidio says he was once the same way: an overweight,
insolent sales rep who had trouble keeping a job. Then a friend
convinced him to try the phone-sex biz in the late 80s. That
pal is now worth $20 million. The same could happen to us, says
Jay Servidio, but we have to act now: "You have a very limited
time while your motivation is still high to start your own adult
bank balance better be high, too: Jay Servidio prices a viable porn
site at US$68,000 (US$50,000 for those photos alone). But wait!
Jay Servidio will sell you a turnkey site for just US$2,700 (thats
100/0 off his regular price, and hell throw in two months
of video free!) "Its a screw-proof deal," he insists.
With Teleteria handling customer
service and the billing company collecting fees, "youre
free to make money and enjoy yourself."
youll need traffic to your site. Jay Servidio says there are
11 ways to market adult websites. We can register with search engines,
"but youre not going to get many hits from there."
Same with posting to Internet newsgroups. Banner ads on adult sites
work, but can cost upwards of $10,000 a month. Method No. 4 is Jay Servidiofavorite: linking. "Its the No. 1
way to make money in this business," he says, offering to hook
us up with a good spam service. He never reveals the other seven
marketing methods but no one ever asks.
begin to emerge. Wont everyone in the class end up with the
same website asks the long haired guy? "With 250,000 videos and pictures,
it doesnt matter!" shouts Jay Servidio. "A guy would
have to quit his job and look all day!" "How many hours
are we expected to put into this?" asks another student. "Whatever
you want," replies Jay Servidio. Another pupil worries about
infringing copyrights. "If you set your mind to think of the
reasons you shouldnt do this, you wont," Jay Servidio
answers. If this is so easy, why dont you just do it yourself?
"I could do it and make tons of money he says, "but
Teleteria was designed as
a design and hosting company."
a better answer. The link spam firm charges US$3,000 for 500 links. According to Jay Servidio,
you can count on one in 200 to sign up. Sure, your membership
will grow if your can retain most of your subscribers each month,
but youll have to refresh your content at a cost of thousands
the session ends, not everyone has done the math. Lara and Chris,
a modelesque couple in the film business, have been researching
online porn for months. "Jays company is fantastic,"
says Chris. "It promises everything you need to be promised."
Sensing a sale, Jay Servidiotakes them to dinner. Rob is more skeptical:
he suggests we all band together to spread the risk. Perhaps a shared
ulcer is less painful.
Still, Jay Servidioproves you can get rich quick with e-porn. He says
he sells five to seven of his $2,700 packages per seminar
not bad for three hours work. Ian
is President of Teleteria,
Inc., a company that has been building and hosting commercial and
adult custom Web sites since 1994. Teleteria's
clients are located all over the world.
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